One person. Small ambitions, well executed.

I'm an unusual mix of impatient and picky. Good for you.

I started building websites because I kept seeing local shops pay hundreds of euros a month for sites they didn't understand, hosted on platforms they couldn't leave, loading in four seconds on a good day. It felt solvable.

So that's what I do: design the site, write the code, put it on Cloudflare — which is free — hand you the keys. You own the domain. You can take the whole thing with you any time. No lock-in, no mystery monthly fees.

Along the way I noticed something else: the same shops with the slow sites also had four Google reviews from 2019. So I started offering a reviews service too — a QR code on the receipt, a clean landing page, and customers actually leave the review you've been quietly hoping for.

Working principles

1. i. If I can't explain what a feature does in one sentence, it doesn't ship.
2. ii. No templates. No page-builders. No tracking scripts you don't need.
3. iii. If the audit says your site is fine, I'll say so — and send you on your way.
4. iv. You own everything. Domain, code, content. I'm replaceable by design.
5. v. Speak plainly. Price plainly. Say no plainly.